Website Content Companion
Your
A practical guide to help you gather the words, images and ideas that truly reflect your wellness brand.
Creating a website that feels like a true reflection of your business can feel like a big task - especially when you’re staring at a blank screen with too many ideas and no clear starting point.
Your Website Content Companion is your practical and inspiring guide to help you gather everything you need for your brand - words, images, colours, and clarity - so you can move forward with confidence.
Whether you're working with me as your designer or doing it all yourself, this guide in conjunction with my visual templates, will help you build the strong, thoughtful foundation your website deserves.
You’ll find this useful if…
The thought of creating your website content from scratch feels heavy and overwhelming.
You’ve got a sense of your brand, but you’re not sure how to express it clearly online.
You prefer structure and prompts to help you organise your thoughts.
You have lots of ‘bits’ you’ve collected over time but just don’t know how to bring it together cohesively.
You’re a wellness-focused, service-based business owner who values intentional, authentic connection.
You’ve not yet got a website to have outgrown your current website or brand and need a fresh start.
You’re working with me and using one of my Squarespace templates, or you’re DIY-ing your website but want some expert visual guidance along the way.
Website Content Companion
A practical guide to help you gather the words, images and ideas that truly reflect your wellness brand.
£12
What’s inside the guide?
The benefits of prompts to help you organise your thoughts and content flow.
How to work with a website template in a way that feels personal and aligned.
Tips to help you optimise your brand foundations, identity and visual style.
How to choose and organise imagery that reflects your brand and connects with your audience.
Walking your through the essential content for your homepage and key pages.
A checklist overview to support your design and launch timeframes and ensure nothing is overlooked.
Support for your future brand growth and evolution.
Check out the template designs & prompts
Whether you're just starting out or refreshing an existing business website, your Website Content Companion will give you the clarity and structure to move forward with confidence. Think of it as your creative co-pilot – supporting you to gather your content and express your brand clearly to build a website that truly reflects the heart of your work.
Ready to begin?
Grab your copy now and take the next step with ease.
You’ll receive a PDF guide to download.
Got a question?
Check out the FAQ’s below, or drop me a note if you have another query.
Hi, I’m Jo …and I live a quietly unconventional life. I’m an introvert and your average looking gal on the outside, but behind the scenes… multi-biz owner for over 10+ years, late-diagnosed ADHDer, currently living nomadically in my self-built Camper Van throughout the UK and Europe.
I’ve immersed myself in the wellness world in my own life and in my biz since 2011 as a recipe blogger, health coach, food biz owner, designer and coach.
My mission is to help tease out your passions, your juicy goals, your big dreams and most magical skills and offerings, and weave them together in in a way that allows you to live a life and create an authentic business on your terms!
FAQ’s : Website Content Companion
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You’ll receive a 15 page PDF download ebook that is to be used in conjunction with my website templates which are all free to view here and also linked within the guide.
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I work primarily with holistic and wellness service based business, so this guide is most suited to businesses owners in those fields, and the examples I use are of that nature. Take a look at the templates linked here to see if they would suit the layout and nature of your business.
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Not at all. While this is a guide I use with my clients and pairs beautifully with my custom design services and templates, the guide is a standalone resource that can support any wellness based business creating or refreshing their website as all my templates are available to be viewed freely on line.
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Nope! It’s designed to be simple, gentle and user-friendly. Whether you’re doing it all yourself or handing it over to me as your designer, the guide gives you a clear content framework to get you up and running.
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Yes. This guide can help you refine and make updates to your current content and layout or help prepare for a full redesign.
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If you are working directly with me, I will design a website on the Squarespace platform, but if you are using the guide for inspiration to DIY your own website content, you can use this with any platform you prefer.
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That’s completely up to you. If you are working with me as your designer, I tend to advise clients to allow 2-4 weeks to gather and prepare their content. But it could take you as little as a weekend to gather everything together.
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This guide is designed for wellness based service-led businesses in mind. However my website templates also include pages and prompts for a shop, podcast, blog and events, so plenty of scope to promote all of your offerings. The guide also covers image selection and brand elements which would be helpful for any type of business.
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No, it’s not an SEO-specific guide, however many of the prompts will naturally lead to clearer messaging, better structure and content that supports your online visibility.