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Here on the blog, you'll find practical advice, ideas and resources around design and creative strategy to help you make sense of all the different threads that make up your business.
Over on Substack, I share more personal essays and reflections on creativity, identity, life and doing things a little differently. The two naturally overlap, because how I see the world shapes how I work, but each offers a different way in to how we can work together.
Join me over on Substack if you'd like to explore more of the thoughts and stories behind the work.
P.s I was previously a plant-based recipe developer so this is why there are still many of my favourites in the blog archives below! :-)
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Why I Started a Substack When I Already Have a Website and Blog
I already had a website and blog, so why did I start a Substack? Partly for a fresh canvas, partly to explore the ideas that sit behind my work without needing to fit them into a content strategy and partly for the ready-made community. Here are seven reasons I decided to give it a go.
A More Playful Way to Choose Your Brand Colours
What if choosing your brand colours was less about finding the “right” colours and more about noticing the colours you're already drawn to? In this post, I'm sharing one of my favourite, fun brand colour exercises, along with some simple ways to build a palette that feels cohesive without taking all the fun out of it.
What Architecture, Recipes and Vanlife Taught Me About Creativity
For a long time, I believed creativity meant starting from scratch. But over the years, through architecture, recipes, vanlife and my own design work, I’ve realised something that surprised me: having fewer possibilities can make us more creative. Sometimes, the right structure gives our creativity somewhere to go.
Do I need a One-Page Website?
For many of my design clients launching a new business or in the early stages of testing out a new product or idea, a full website is simply too much for their current needs or daunting to create when they have limited content starting out.
A One Page Website condenses and highlights all the critical information to connect potential clients with your brand, service or product without the ‘excess’ that a full website can sometimes feel like.
Two easy breakfast ideas... featuring Eli's Granola!
I decided I wanted to give something back through my love of food photography and recipe development, to help elevate the presence of my fellow foodies who have small businesses that are aligned with my own nutritional philosophies.
First up, we have Eli's Granola.
I decided on two simple and delicious breakfasts, ones that you can recreate in minutes using any crunchy granola you have to hand.
Why I walked 80,000 steps in one day...
Yesterday, I did something that was one of my biggest personal challenges yet.
I walked 80,000 steps, which was a total of approximately 70 kilometres, in aid of the Stephen Lawrence Charitable Trust (this was part of a wider challenge I’d been involved with, but this challenge I took on solo)
I went out armed with a massive tub of overnight oats, (packed with plenty of Toppers of course) and I made a big batch of chocolate bliss balls to keep my energy up. I’ll share my favourite bliss ball recipe on the blog soon.
I started walking at 7:15am in a village near Newmarket and then I proceeded to walk back towards my end point in Bedfordshire, closer to home. It took just over 13 hours on non-stop walking and was dark by the end. It also rained pretty heavily, so I was cold wet and totally exhausted by the time I completed it.
Chewy & Crispy Oat Cookies (and they are oil-free!)
A few days ago I really fancied a flapjack but the classic recipes typically have a lot of oil and sugar, and the recipes without oil are more like healthy soft granola bars (still great but just not what I craved!)
So I decided to put the aquafaba I had sitting in the fridge to the test!
It was such a success… crispy when fresh out the oven during the first day then gorgeously chewy for the following few days (not that they lasted very long!)
The Ultimate Healthy Vegan Chocolate Cake (probably!)
I'm a sucker for chocolate and I have a massive sweet tooth, hence the name of this blog, and whilst I've made plenty of chocolaty treats over the years... I hands down legitimately think this is the best of the lot!
Hi, I’m Jo!
I’m an introvert and your average looking gal on the outside, but behind the scenes… multi-biz owner for over 10+ years, late-diagnosed ADHDer, currently living nomadically in my self-built Camper Van throughout the UK and Europe.
Liked what you’ve seen on the blog? Check out all the things I offer on my Everything Page.
I’ve helped dozens of wellness focussed, multi-passionate peeps step into their best unconventional life and biz, and I’d love to help you do the same!