Brand Alchemy
A collaborative deep-dive into your brand, business and digital ecosystem - to untangle what's messy, find the opportunities hiding within, and work out what comes next.
Maybe your business has evolved, your offers have changed, you've added a few new platforms and your website no longer quite reflects where you are.
Or perhaps you're earlier on in the journey, with an idea or new direction taking shape and you want to make some thoughtful decisions before you build more on top of it.
You don't need another copy script, course or generic checklist to follow.
You need someone with fresh eyes to step into your business, see how all the pieces are working together, and help you figure out what you can't quite see from the inside.
That's Brand Alchemy.
Your website, social media, newsletter, offers, visuals and tech might all work perfectly well on their own. But how do they work together?
I'll step into your business with fresh eyes and look at the bigger picture: how your brand is being expressed, how the different pieces connect, and where there might be opportunities to make things clearer, simpler or more cohesive.
I'll explore things like:
✨ Your website, messaging and customer journey
✨ Your visual identity and how consistently it's being expressed
✨ Your offers, content and how you're communicating what you do
✨ Your social media and email presence
✨ The platforms and tech connecting everything behind the scenes
✨ Gaps, friction and opportunities to simplify
✨ Ideas for improving, evolving or refreshing the way your brand shows up
We might discover that you need to bring a collection of offers into a clearer structure, find the thread connecting the different things you do, rethink your website, simplify your customer experience, refresh your visual identity or simply work out what deserves your attention next.
We'll look at what's already working, what could work harder, and what genuinely needs your attention.
Brand Alchemy isn't a report that lands in your inbox with a long list of things you should be doing. It's a chance to step back, look at the whole picture, and work out what actually matters moving forwards.
Your business has evolved.
Has your brand kept up?
How It Works
I have a look around
Before we meet, you'll share the key pieces of your brand and business - your website, social channels, email, offers, tech and anything else that's relevant.
I'll spend up to half a day getting to know what's there, looking for patterns, gaps, opportunities and places where things could work better together.
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We think it through
We'll then spend some focused time together exploring what I've found.
This is where we untangle ideas, challenge assumptions, connect the dots and explore what's next. The conversation happens via a half-day Voxer chat, giving us space to think, respond, question and build on ideas and take action as they emerge.
If I spot a quick tweak that's worth making while we're there, I'll probably go ahead and do it.
2
I pull it all together
Afterwards, I'll distil our work into an Alchemy Map — a concise summary of the key insights, opportunities and priorities, so you have a clear sense of priorities and next steps.
The whole process will unfold flexibly across a couple of days.
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You'll come away with…
A clearer picture of your brand - What's working, what's not, and where the loose connections are.
Fresh strategic and creative direction - Ideas for your messaging, offers, content, visuals, website and wider brand ecosystem.
A prioritised way forward - A clearer sense of what to tackle now, what can wait, and what isn't worth your energy.
Your Alchemy Map - A concise summary of the key insights, opportunities and next steps from our work together.
A clearer brief for future design work - If we uncover opportunities that need more than a quick tweak, you'll know exactly what could be worth tackling in a Design Day.
Most importantly, you'll have clarity and momentum rather than another long list of things to do.
“Working with Jo for the day was phenomenal. My head was full of procrastination because I really couldn’t see how I was going to move forward. Just having a place to share my ideas and thoughts allowed me to see the step past the ideas. This process has helped me identify my next steps and take action where I once felt overwhelm”. - JuJu O’reilly (Health Food Business Founder)
“I feel like I have a way forward, like there is a clear signpost for each milestone in my plan. The whole session focussed on areas I didn't realise I needed to focus on and since then it's opened up thoughts, ideas and sparked confidence in different ways. I'm full to the brim of oomph that I needed to have behind me and it's like Jo has oiled my brain and has started my engine again”. - Linda Goodchild (Creator of the Healthcare Companion)
“It's such a cool way to get a lot of feedback on the things you are struggling with or need to improve upon in your business. It's especially great for new businesses because Jo comes up with brilliant ideas to get you launched on the right foot.” - Christie Morgan (Blissful Retreats)
Sometimes you'll leave Brand Alchemy with everything you need to take the next steps yourself.
Sometimes we'll discover that what you really need is a bigger rethink, and sometimes we'll uncover a collection of things you'd love me to help bring to life.
That's where a Design Day comes in.
We can take the Brand Alchemy thinking straight into a Design Day for a laser-focused intensive. Giving you the space to turn the ideas we've uncovered into something ready to go.
Want to make it happen?
You’ll get 25% off a Design Day when it’s booked within 30 days of your Brand Alchemy session.
Your investment
Brand Alchemy — £550
A considered deep dive into your brand, followed by collaborative strategy and brainstorming, and a clear plan for what comes next.
Ready to untangle your brand?
Get in touch via the form below and tell me a bit about your business, where you're at and what's feeling unclear. We'll work out whether Brand Alchemy is the right place to start.
Check out the FAQ’s
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Voxer is a free app similar to WhatsApp (but I use this for business only) and you can even listen to audio in real time too - it's like a walkie-talkie. You’ll simply download the app on your phone (there is a desktop option too), add me as a contact (johodson), and we’ll be able to connect instantly with both voice and text.
This won’t involve any video chat (so don't worry if you are wearing pyjamas or haven't washed your hair - I will never know!) ;-)
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Voxer is my preferred method for connecting with clients as it works really well as a back and forth conversation over a period of time, where we can be taking action and getting on with tasks as we go.
However, if this is not for you, we can discuss an alternative method that would better suit your needs - such as an hour long phone call or Zoom call.
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I work with both established businesses whose brand has become disjointed as it has evolved, we well as those at an earlier stage looking for support with a new idea, pivot or direction.
If you’re still not sure if I can help, send me an email or a Voxer voice note with a little info on what you do and what you’re looking for support with.
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Brand Alchemy is primarily focusses on business strategy, brainstorming and bringing ideas to life.
If you don’t currently have a business, but are looking to explore creating a new brand or side hustle - drop me an email to see if we’d be a good fit!
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I’ll provide a list of prompts – but essentially this is things like: website, social channels, newsletter/email, offers, relevant platforms/tech, and anything else that gives you a picture of the business.
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Brand Alchemy is the process that connects strategy overview and creative direction and figuring out the next steps. It’s not a design service, but the creative direction leads into a design strategy should you want to book a Design Day at 25% discount.
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Whilst I may help with small design or copy tasks and make quick tweaks as we go, any significant design work or copywriting that becomes clear during the brainstorm process would be a separate process, typically part of a Design Day.
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Brand Alchemy isn’t a great fit for those who need support with very technical aspects of their business or expertise on specific platforms, as it’s more of a big picture review and brainstorming process.
It’s also not a replacement for a Design Day, so whilst I may help with small design tasks as we go, any major design work or copywriting would form part of a Design Day which we could arrange in addition.
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I’m so glad you asked! :-) Think of it as a creative intensive, with design, copy, and related brand elements all rolled into one focussed day.
Instead of dragging design projects out for weeks or months with endless emails, reviews, and “getting back into it,” we cut through the noise and get things done efficiently. You’ll have my undivided attention on your brand for a full day, with regular check-ins for feedback along the way.
It’s fast, efficient, collaborative, and surprisingly fun. We ride the energy and momentum of the day so you leave with real progress you can actually use straight away.
A Design Day is often the perfect companion to a brand Alchemy session, to turn the ideas we've uncovered into something ready to go. Full details can be found here.
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That’s no problem, we can structure our communication session within a time slot that suit us both.
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No problem :-) Drop me an email or find me on Voxer (johodson) and text/record me a message and i’m happy to have a quick chat!
Hi, I’m Jo!
I’m an introvert, late-diagnosed ADHDer and multi-business owner of over 10 years, currently living nomadically in my self-built camper van across the UK and Europe. My background spans architecture, wellness, design and coaching, and I’m all about helping multi-passionate, unconventional humans build life-first businesses that reflect who they really are.
I’ve supported dozens of wellness-focused and freedom-seeking creatives to bring their ideas to life, and I’d love to help you do the same!