Websites Built Around You
Three Ways to Bring Yours to Life
Designed with wellness, outdoor, creative and lifestyle businesses in mind. Start with a professionally designed Squarespace website foundation, then choose the level of support that fits your confidence, budget and the way you like to work.
If your website has been sitting on the “I’ll get to it” list - because it feels overwhelming, time-consuming, or hard to visualise - you’re not alone.
Most people don’t struggle because they lack inspiration. They struggle because they don’t have a clear structure to start from and struggle to bring all the pieces together.
That’s exactly what this process is here to offer you.
One Foundation. Three Ways to Build with it.
Every website begins with one of my signature website foundations - thoughtfully structured for flow, clarity and growth. From there, you choose how hands-on you’d like to be in bringing your website to life.
Whether you want to build it yourself with guidance, refine what you already have, or hand it over for bespoke customisation - the foundation is the same and the support flexes around you.
Your Starting Point Includes:
Design with wellness, outdoor, creative and lifestyle businesses in mind, while being flexible enough for any service based business.
A foundation built on Squarespace 7.1
Structured for clarity, flow and ease of navigation
No blank canvas overwhelm
The full Template Toolkit with tutorials and resources to guide you through each step
20% off your first year of Squarespace hosting
Optional discounted Design Day for deeper customisation and brand support
Take Your Pick
The Self-Built Site
£380
For confident self-starters who want a clear structure, thoughtful design and guided prompts, with the freedom to build and customise their site independently.
1
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Strategic template with 5 key pages
8 additional page templates for flexibility and growth
Squarespace 7.1 foundation
Template Toolkit access with full set of video tutorials and bonus resources to support your launch
Two weeks direct support post-purchase
Edit and launch in your own time
Discounted optional Design Day for more hands on assistance
Front Door Refresh
£700
For those who already have a website but want a more strategic, polished homepage that better reflects their brand and guides visitors with clarity.
2
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Homepage template added to your existing site, updated with your content
Styling tweaks to existing pages to ensure the new homepage fits well
Links from homepage optimised
Visual audit of you full site for easy quick-win updates
Template Toolkit access with full set of video tutorials and bonus resources
Discounted Design Day option for more hands on design support for your existing website pages
The Bespoke Build
£1500
For those who want their website thoughtfully designed and customised for them, combining strategic structure and a refined, professional finish.
3
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Fully customised 5-page website
8 additional page templates for your future flexibility and growth
Brand styling and layout customisation to incorporate your content and make your template foundation unique to your business
Template Toolkit access with full set of video tutorials and bonus resources
Discounted Design Day option
Website delivered in one focused design week
Want to go further?
Get 25% off a Design Day when booked within 30 days of purchase, available with any of the website options. To help support with:
Customising additional pages
Refining layout details
Designing brand assets
Creating digital products or resources
Tightening up your copy and content
Adding advanced styling
Not sure which website option is best for you?
Pop me an email via the form below or DM me on Voxer @johodson for a chat.
Find a layout and style that best fits your business.
All templates are built on the Squarespace 7.1 platform.
Which ever option you choose, you’ll get access to the Template Toolkit with 10-part series of video tutorials and bonus resources to support you in creating your content, through to launching your website.
How It Works
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Head to the Template shop and browse the templates to find the one that feels the best fit for your business.
Make your purchase and you’ll have immediate have access to the Template Toolkit resources, and access to your template will be with you within two business days.
Got a question before you buy? Pop me a message via the main form below.
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You’ll choose the homepage of your preferred template from the template shop, then get in touch below so we can arrange the design week.
Once the initial payment is made, you’ll have access to the full Template Toolkit including access to the comprehensive content guide.
I will add the new homepage to your current Squarespace site, update it with your own copy and images as well as make tweaks to the content and styling across your site so it sits seamlessly as the entry point to your website setup.
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You’ll choose your starter foundation from the template shop and get in touch below to discuss and book in your design week.
Once the initial payment is made, you’ll get access to the Toolkit which includes my comprehensive content guide and resources.I’ll use your content to work my magic to customise the home, about and services pages of your template during the design week and fully customise the styling with your brand assets. Then we’ll make any final tweaks and get you ready for launch.
Get In Touch
If you’re excited to get started working together, or have a question to help clarify the best direction for you, drop me a message and let’s get the conversation started!
I’ll review your enquiry and get back to you soon to chat further (this is usually within two business days). I’m looking forward to connecting!
Ps. In the meantime feel free to download the checklist page of the content guide which gives an overview of content to gather, so you know what to expect.
FAQ’s
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Within 48 business hours of purchase, I will send you a contributor invitation email from Squarespace. Once you accept this invitation, the template will be added to your account. At this time you will also receive access to the Template Toolkit so you can get everything ready for your website build.
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I will customise the template whilst in trial mode and then, once the design is finalised, add you as an administrator. You will receive an email when I do this and if you don’t yet have a Squarespace account, you will create one. You can then connect your domain name and make the Squarespace hosting payment (this will have a 20% discount). Once the site is live I will transfer ownership to you.
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All templates are fully customisable - whether you build yourself or have me customise there template for you. Colours, fonts, shapes, layouts, images etc can also be switched up easily. The template Toolkit will guide your through these steps.
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I build all websites on the Squarespace platform which will be subject to Squarespace hosting fees - ‘Business’ is the most likely plan you’ll need. I am a Squarespace Circle member and you’ll receive 20% off your first year hosting. If you don’t already own a domain name there will be a small cost when you register that, plus fees for any other third party platforms you may choose to integrate, such as an email platform or booking software.
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Yes! Your new website will be delivered as a fresh trial site. Once it's ready, you'll transfer your domain, cancel your old site, and start your new plan. Squarespace will typically refund the unused portion of your old subscription if you are on an annual plan (contact support) - and you'll get 20% off your new annual plan.
If you book the Front Door Refresh, then I will coordinate adding the homepage your choose to your existing website. -
If your current website is hosted on a different platform, you can still use this service - you’ll just need to transfer your domain over to your new Squarespace site when we’re ready to launch.
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No, my templates are only available for use on Squarespace sites. Squarespace is one of the easiest platforms to manage and maintain. It’s very user-friendly, mobile responsive and has great SEO capabilities.
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Yes, although my specialism and personal experience is the wellness industry and my templates are designed with wellness businesses in mind, they will also work for other service-based businesses as long as the overall website needs are similar.
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Yes! I offer Design Days for things like additional page customisation, digital product creation, branded mockups, logos, and more. These can be added alongside your website project or booked separately when needed. I offer a 25% discount if booked within 30 days of your website purchase.
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You’ll get two weeks of post-launch support via email or Voxer to help you feel confident with your new website and provide any resources you need. You will also have access to a 25% discount on a Design Day for 30 days from the time of purchase should you want further design support.
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Because of the digital nature of the website templatesa and toolkit, all sales are final. For a project cancellation during the bespoke customisation service, the proportion of design work remaining will be refunded at my discretion.
A bit about me…
Hi, I’m Jo - quietly unconventional, multi-passionate, and building a life far from ordinary. On the surface, I’m your average introvert-next-door, but in reality? I’m a late-diagnosed ADHDer, multi-biz owner of over a decade, massive chocolate lover and currently living nomadically from my self-built camper van - creating from mountains, coastlines and coffee shops across the UK and Europe.
A former architect with an eye for layout and design, I’ve immersed myself in the wellness world in both life and business since 2011.
My mission is to help you get clear on your passions, shape your ideas into something meaningful, and build a business that supports your freedom - whether that means working from the road, blending multiple projects, or simply crafting a slower, more intentional way of living and working on your own terms.