Hi, I’m Jo. Quietly unconventional, multi-passionate and building a life far from ordinary.

On the surface, I’m your average introvert-next-door,  but in reality? I’m a late-diagnosed ADHDer, multi-biz owner of over a decade, massive chocolate lover and currently living nomadically from my self-built camper van, creating from mountains, coastlines and coffee shops across the UK and Europe.

I’ve spent years juggling passions, projects and side hustles… always overflowing with ideas, always chasing the next spark. For a long time, I believed success meant shrinking it all down into just one thing.

But now I’ve learned to embrace the whole picture and to build a business that moves with me. If you’re also done trying to fit into a box, whether you’re wellness-rooted, wild-spirited or simply full of passion projects you can’t ignore - you’re in the right place. Let’s bring it all together.