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A More Playful Way to Choose Your Brand Colours

What if choosing your brand colours was less about finding the “right” colours and more about noticing the colours you're already drawn to? In this post, I'm sharing one of my favourite, fun brand colour exercises, along with some simple ways to build a palette that feels cohesive without taking all the fun out of it.

What Architecture, Recipes and Vanlife Taught Me About Creativity

For a long time, I believed creativity meant starting from scratch. But over the years, through architecture, recipes, vanlife and my own design work, I’ve realised something that surprised me: having fewer possibilities can make us more creative. Sometimes, the right structure gives our creativity somewhere to go.

Beyond the Blank Canvas: A Different Way to Build Your Website

Your Goals, Your Way: Use ‘Goal-Setting Bingo’ to Stay Motivated All Year (with free templates!)

Have you ever stopped to think about your life identity?

10 Quick Ways to Make Stock Photos Look Uniquely Yours

A Non-Techy Guide to DIY Brand Photography for Makers & Wellness Business Owners

10 Things you DON’T need to do every day for success.

How I created a business by accident!

Finding my rhythm on the road

Product Photography To Build A Trustworthy Brand

Use the power of your voice to write copy faster and more authentically

The Ultimate Healthy Vegan Chocolate Cake (probably!)

I'm a sucker for chocolate and I have a massive sweet tooth, hence the name of this blog, and whilst I've made plenty of chocolaty treats over the years... I hands down legitimately think this is the best of the lot!

Chocolate Crispy Cake 'Bliss Bars'

Planning to create a Vision Board?... try this even BETTER alternative!

Here on the blog, you'll find practical advice, ideas and resources around design and creative strategy to help you make sense of all the different threads that make up your business.

Over on Substack, I share more personal essays and reflections on creativity, identity, life and doing things a little differently. The two naturally overlap, because how I see the world shapes how I work, but each offers a different way in to how we can work together.

Join me over on Substack if you'd like to explore more of the thoughts and stories behind the work.

P.s I was previously a plant-based recipe developer so this is why there are still many of my favourites in the blog archives below! :-)

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Self growth : Why we need to get ready for the meltdown!

If you have kids, or young family members, you may well be aware of the ‘caterpillar kits’ that have been doing the rounds during summer time year over the last few years.

A few weeks ago, at my mum’s house, I found myself sat in front of a tiny tub containing baby caterpillars, no more than a few millimetres in size, wriggling around eating so much food as they prepared for their transformation.

As I sat there it occurred to me the incredible magic that is involved, the mind-blowing transformation that takes place in order for them to become a beautiful butterfly.

Hi, I’m Jo!

I’m an introvert and your average looking gal on the outside, but behind the scenes… multi-biz owner for over 10+ years, late-diagnosed ADHDer, currently living nomadically in my self-built Camper Van throughout the UK and Europe.

Liked what you’ve seen on the blog? Check out all the things I offer on my Everything Page.

I’ve helped dozens of wellness focussed, multi-passionate peeps step into their best unconventional life and biz, and I’d love to help you do the same!